The Pixel 10 costs £530.00 new compared with £129.95 refurbished (no longer sold new) for the Pixel 7. Buying the Pixel 10 refurbished instead of new saves £30.00. If you want on-device Gemini AI support, the Pixel 10 is the better choice. If value is your priority, the Pixel 7 offers the stronger buy at a lower price point.